Bose SoundLink Plus “Butter Kit”

Influencer Seeding Campaign

To support the launch of the new Bose SoundLink Plus speaker in its bold Butter Yellow colorway, I led the development and execution of a premium influencer seeding kit. The challenge was to create a package that not only highlighted the unique colorway but also stood out in a crowded influencer landscape where recipients receive dozens of boxes each month.

The solution was the Bose “Butter Kit” - a playful, unexpected concept designed to mimic the look of a stick of butter, while still meeting Bose’s high standards for premium packaging. Through multiple rounds of samples and material tests (including custom butter paper wraps and yellow swatch reviews), the final kit balanced creativity with durability and brand quality.

Seventy-five curated kits were shipped to key influencers, resulting in authentic, organic content that differentiated Bose from typical tech mailings and amplified buzz around the SoundLink Plus launch.