Nike - Affiliate Marketing Seeding Kits
Affiliate Marketing · Packaging Design · Production & Fulfillment · Influencer Seeding
Nike partnered with Coffee ’n Clothes (CNC) to launch a first-of-its-kind affiliate marketing seeding program designed to drive social content and increase product demand through immersive, design-led kit experiences. Across 12 unique drops, each kit translated the featured product’s form, function, and cultural context into physical packaging—using materials, structure, and storytelling to encourage unboxing, content creation, and affiliate linking.
From plush, fully cushioned boxes and sculptural forms to hard cases, holographic finishes, and minimalist note cards, the program reimagined how Nike activates affiliate partners through collectible, product-first experiences.
My Role
Strategy · Creative Direction · Project Management · Production Oversight · Client Management
Featured Kits
Nike 24/7 Collection — Soft-touch, ImpossiblySoft-lined box with a gradient clock lid reflecting all-day lifestyle wear
Nike Vomero 18 — Fully cushioned, memory-foam box translating maximum cushioning into a tactile unboxing experience
Nike V5 RNR — Y2K-inspired packaging with translucent layers and holographic finishes referencing early-2000s tech nostalgia
Nike Pacific — Suede-wrapped interior and exterior with a herringbone-textured lid inspired by the shoe’s sole
Air Max Muse — Monolithic, sculptural black box elevating a fashion-forward Air Max silhouette
Air Max Dn8 — Box featuring eight cutout openings, revealing the shoe and nodding to its eight Air chambers
Pegasus Premium — Layered construction reflecting cushioning innovation and propulsion technology
Terra Manta — Grounded material story using leather textures and turf-inspired interior details
Air Max Moto 2K — Metallic finishes and plexi elements pulling from early-2000s tech-runner energy
Cosmic Runner — Bold, youth-forward kit designed around movement, durability, and play
Shox R4 SE Reflective — Dark, minimal box with holographic detailing echoing the shoe’s reflective, oil-slick finish
Air Force 1 Low “Realtree” — Bright orange hard-case packaging inspired by outdoor utility and collectible gear
