Nike
Lisa Moon Shoe
Friends & Family Seeding Kit
Overview
The Nike Moon Shoe is one of the rarest artifacts in Nike's history — a handmade relic born from Bill Bowerman's experimental waffle-sole work. For this exclusive collaboration, global artist LISA's personal codes — Edelweiss florals in pink and yellow — were woven into the Moon Shoe's archival identity, creating a moment that feels both historic and intimately hers.
The seeding kit was designed as a love letter, not a product announcement. A thank you to Lisa for her impact on the brand since joining the Nike family, delivered as a premium, collectible unboxing experience for Lisa and 20 of her closest friends and family — not available for retail.
Production Highlights
Custom birch wood crate with laser-etched and screen-printed graphics, modeled after the wooden crates used to ship and protect fine art and museum artifacts
Four-nail opening mechanic with a custom pink powder-coated crowbar, reinforcing the ritual of uncovering a preserved artifact
Fabric-wrapped foam interior panels with custom embroidery, elevating the unboxing from raw packaging to a curated presentation
Debossed paper on interior lid and base panels, layering in tactile detail that echoes the handmade quality of the original Moon Shoe
Glass flower tube with rose gold aluminum cap, magnetically secured to the interior lid — housing a silk Edelweiss flower sourced to match Lisa's personal floral motif
Ribbon securing system for shoe presentation, replacing standard elastic for a more intentional, gift-like reveal
Curated copy for interior lid and recipient note card, produced in English and Korean — written to frame the kit as a personal gesture, not a product drop
Role & Scope
Senior Account Manager & Producer
Led client relationship and served as primary point of contact with Nike throughout the project
Managed creative development across multiple rounds of review and prototype iteration
Coordinated vendor production, material sourcing and fab
Oversaw copy development for interior kit messaging and recipient note cards in English and Korean
Managed international shipping logistics including air freight to South Korea
