Tubi

World Cup - Believe in Free Kit

Sweepstakes Giveaway Campaign

Overview

Tubi wanted to celebrate the 2026 World Cup with a merch drop that felt authentic to their brand. As a free streaming platform, everything about this campaign stayed centered on that ethos — the kits were given away for free, promoting Tubi's World Cup Hub where fans could stream content at no cost.

CNC partnered with Tubi to produce 150 limited-edition soccer merch kits end-to-end — product sourcing, overseas production, custom packaging, a built-from-scratch microsite, and direct-to-door fulfillment. Each kit included a custom sublimated jersey with PVC patches and embroidery, a metallic soccer ball, an oversized knit scarf, die-cut stickers, a branded ball pump, and a spot UV insert card with a QR code driving recipients directly to the World Cup Hub.

The kits were dropped through a first-come, first-served giveaway on a dedicated microsite. Gone in under 30 minutes.

Results

150 limited-edition kits produced and fulfilled
Sold out in under 30 minutes
4+ vendors managed across production, digital, print, and fulfillment
Custom microsite built with fraud prevention, IP-based duplicate blocking, and auto-close functionality
Mid-production soccer ball redesign navigated under a compressed timeline with minimal budget impact
All kits shipped direct-to-door on a single ship date

Role & Scope
Senior Account Manager & Producer

Led client relationship and served as primary point of contact with Tubi throughout the project
Managed end-to-end production across 4+ vendors spanning merch production, microsite development, print, and fulfillment
Coordinated overseas factory production for jerseys, scarves, and soccer balls including sample review cycles, material upgrades, and design revisions
Scoped and oversaw microsite development including registration mechanics, legal integration, and fraud prevention
Managed fulfillment logistics including kit assembly, pick and pack, and direct-to-recipient shipping